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Walmart to add fertility benefits

Published by HR Dive. Read the full article.

By 2031, close to 45% of the U.S. labor force will be between the ages of 25 and 44, according to the Bureau of Labor Statistics. That a large part of this workforce includes women of child-bearing age should make employers take notice, Tammy Sun, co-founder of the global fertility health and family-building platform Carrot, told Harvard Business Review in a March post.

A 2021 survey Carrot conducted with RESOLVE: The National Infertility Association emphasizes why this is important: 88% of women of childbearing age who responded said they would consider changing jobs for fertility benefits, HR Dive previously reported. More than three-quarters (77%) said they would stay at their company longer if it offered fertility benefits.

RESOLVE’s CEO Barbara Collura pointed to another eye-opening reason employers should pay attention to such benefits. In the U.S., one in 8 heterosexual couples have trouble conceiving or carrying a pregnancy to term, Collura explained in an op-ed to HR Dive. The number is much higher when considering single parents or same-sex couples. That makes infertility more common than diabetes (1 in 10) or asthma (1 in 13), she said.

Walmart decided to offer the expanded fertility care/family-building benefits after hearing from associates that this support was important to them, Havens explained. “The response has been incredible. Our partner began receiving calls from associates almost immediately after the announcement was made,” he said. The fertility care/family-building services adds to Walmart’s recently expanded doula benefits.

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