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Fertility benefits have become a major weapon in the war for talent

Published by Fortune – Read the Full Story

During the ongoing war for talent, more and more companies are beefing up their employee benefits programs in an effort to attract the best workers. And fertility benefits are quickly gaining ground as a must-have with nearly half of workers (45%) saying these types of benefits are an important component when considering a new job, according to a recent survey conducted by The Harris Poll on behalf of Fortune last month.

Among those looking for fertility benefits, workers say coverage for adoption, fertility medications, and IVF treatments are the most important offerings, according to the Harris Poll survey.

Employer-sponsored fertility benefits encompass a wide array of perks and health-care options — from covering an initial fertility consultation to providing reimbursement for IVF. But these programs are not all created equal, and that can mean a big difference in the out-of-pocket costs for employees.

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