Build organizational excellence and financial sustainability to enable our mission.

Purpose:

To meet this historic moment and connect with the next generation of patients, we need to rebuild RESOLVE’s foundation— starting with our organizational identity, our internal operations, and our financial sustainability.

This isn't about perfection before action— it's about building the infrastructure that enables everything else in this plan. We need to refresh our brand to stay relevant, invest in technology that lets us reach people where they are, bolster our team with the skills needed to advance our mission, and diversify our revenue so we can sustain our impact for decades to come.

Year 1 will focus on building this foundation. The subsequent priorities in this plan depend on the work we do here first.

Goal Description:

• Refresh Organizational Identity: Modernize RESOLVE’s brand, language, and digital presence to stay relevant and strengthen connection with today’s family-building community.
• Strengthen Team & Operations: Build a high-performing, well-supported staff and modernize internal systems so RESOLVE can operate efficiently and scale its impact.
• Financial Stability & Sustainability: Diversify revenue, expand fundraising infrastructure, and build long-term financial resilience to sustain programs and growth.

Strengthen support systems throughout the family building journey to improve patient experience.

Purpose:

A recent Harris Poll found that 50% of fertility patients feel completely alone during their fertility journey. While out-of-pocket costs are the number one barrier to patients getting the care they need to build their family, the lack of mental health support is a short second. Financial and mental health barriers don’t just prevent patients from getting care- they also lead to patients dropping out of treatment, putting their dreams of building a family out of reach.

These barriers are compounded by the changing way people get information about what infertility is and what options are available to them. Gen Z patients increasingly disregard their doctors’ advice for suggestions from friends and social media, and distrust of our medical system is at an all time high. Rather than fight this trend, we will adapt- because every patient deserves evidence-based information about how to build their family and what help is available to them.

​With RESOLVE’s organizational foundation strengthened, we can now scale our direct services to patients - providing trusted information, financial navigation, and expanded mental health support that reduce the barriers preventing millions from accessing the care they need.

Goal Description:

• Deliver Trusted Information: Provide clear, evidence-based, easily accessible information across digital channels so patients can navigate their family-building journey with confidence.
• Financial Navigation Resources: Equip patients with tools, partnerships, and guidance to understand costs, maximize insurance, and find financial assistance for treatment.
• Emotional & Mental Health Support: Improve access to emotional support by strengthening peer groups, training leaders, and partnering with mental health providers who understand infertility.

Expand the RESOLVE community to build the next generation of family-building leaders.

Purpose: 

Public awareness and public support of IVF has never been higher. The stigma associated with speaking openly about infertility has decreased significantly, although it still remains. In a 2025 Harris Poll, nearly ⅔ of polled Americans said that speaking openly about fertility challenges can reduce this stigma.

​As younger people start their family building journeys, they are more educated, vocal, and proactive about exploring their options. However, very few of them are familiar with RESOLVE and our resources. We have a huge opportunity to engage this pre-patient community and we need a strategy to do so.

​Since RESOLVE’s creation, its community has not reflected the diversity of the family building community. Recent survey data shows us that the RESOLVE community remains disproportionately high-income, educated, married white women in their 30s and 40s. We have a huge opportunity to expand our reach to the full community of people building their families.

​By strengthening our foundation and improving our direct patient services, we can now focus on expanding and mobilizing our community - reaching new audiences, developing volunteer leaders, and building the diverse, powerful movement needed to achieve our policy goals.

Goal Description:

• Engage Pre-Patient Community: Reach and educate younger audiences and first-time seekers early in their journey to grow future advocates, donors, and RESOLVE community members.
• Volunteer Engagement Ladder: Create structured pathways for volunteers to deepen involvement, build leadership skills, and power ongoing grassroots advocacy.
• Diversify Audience: Expand outreach and partnerships to reflect and engage the full diversity of the family-building community across race, identity, experience, and clinical pathways.

Build a bold, proactive strategy to protect and expand IVF and all family building options.

Purpose:

We are at a critical moment in the movement to protect and expand access to fertility care for all people hoping to build their families. Public support for IVF has never been stronger, with 86% of Americans supporting IVF. At least 1 in 6 Americans struggle with fertility challenges, and as women continue to have children later in life, that number is expected to rise.

At the same time, our opposition is increasingly organized and vocal, as dismantling IVF access has become part of a larger strategy to restrict reproductive freedom. Our opposition has taken lessons from losses, like in Alabama, and are now pivoting towards more subtle attacks on IVF, such as the recent focus on Restorative Reproductive Medicine (RRM). These threats demand a unified strategy to counter them.

​The family building movement has been too reactive to crisis moments and has lacked a bold, proactive, offensive strategy. President Trump’s recent Executive Order presents a unique opportunity to gain ground for bipartisan support and we need to take advantage of it. With our foundation rebuilt, patient services strengthened, and movement grown, RESOLVE is now positioned to lead this movement. In order to do so, we need to strengthen our message strategy, expand our advocacy, and reimagine our employer engagement program.

​While this priority is focused on 501c3 tactics, RESOLVE will reassess the possibility of adding a 501c4 in 2027.

Goal Description:

• Messaging & Research Hub: Establish RESOLVE as the central source for research-driven messaging, equipping the movement with aligned narratives and strong spokespeople.
• Advocacy Coalition & Tactics: Expand bipartisan relationships and allied partnerships to achieve policy wins, counter opposition, and strengthen collective advocacy power.
• Employer Engagement: Proactively engage employers to expand fertility coverage, educate employees, and drive widespread adoption of family-building benefits.